My next interview is of three Pyr authors.
Why three authors from the same imprint? In the bookshop, we pick up a book and decide to buy it (or not). So much goes into the making of the books we take off the shelf. The single biggest thing that makes an imprint work is how it’s perceived by readers. We look at that cover or at that name and, if the imprint has been particularly clever, we have a bit of an understanding of the work that we’re likely to find in there. I’ll be exploring more imprints later on, I think, but Pyr is an outstanding one to start the ball rolling. It’s one of a very few publishers I know who have no bad books to their name (if they have one, I haven’t read it). Additionally, it not only has a very clear image of what it does, but it communicates that image to the world. If I were a sensible person, I would be asking the editor and management how they do what they do, but today I’m asking writers. Without the writers, an imprint is just a logo, after all, and it’s the nature of the authors and the selection of the authors that makes everything possible.